2025 SPONSORSHIP

On October 18-19, Salt River Fields will once again be home to the biggest taco festival in the country—The TACO FEST.

Produced by two former producers of the Arizona Taco Festival, The TACO FEST is Arizona’s new annual tradition celebrating the culture around tacos, taco makers, and the sights, sounds, and energy that surround this beloved street food.

  • Saturday, October 18th 11am - 7pm

    Sunday, October 19th 11am - 6pm

  • Salt River Fields at Talking Stick

    7555 N. Pima Rd

    Scottsdale AZ 85258

  • 20,000+ attendees are expected to attend over the 2 days of the event.

    At the Taco Fest you can expect to see a diverse demographic of locals from the greater Phoenix area as well as tourists. The festival will attract young professionals, culinary enthusiasts and families with young children. A majority of attendees will be in the 21 - 35 year old age range.

  • Over 40 taco makers will be at the festival offering a wide variety of tacos including birria, al pastor, carnitas, pollo asado, carne asada, pescado, veggie, barbacoa, brisket, and cabeza, just to name a few. All vendors will have a single taco option so attendees can try as many as possible.

    The Agave Show, a spirits tasting experience within the festival will host over 20 brands of tequila, mezcal, and other heritage spirits from Mexico which will be available to sample as straight pours and in cocktails.

    Throughout the event, attendees can expect multiple bars, bands, DJ’s, local vendors selling clothing, ceramics, décor and authentic foods. There will also be kids attractions like bounce houses and carnival games.

    General Admission $16

    Entrance to the festival only. Tacos and drinks cost extra once inside the festival. A general admission ticket is the most affordable way to experience the largest collection of taco makers in one place, while listening to live music and shopping with local businesses.

    Kids 12 and under get in free!

    VIP $125

    Includes General Admission + access to separate VIP area with lounge seating, private bar with 5 drinks, DJ, extra shade, and private air-conditioned restrooms.

    AGAVE SHOW $45

    Includes access to the Agave Show with a 10-sample wristband to enjoy top tequila, mezcal, and agave spirit brands offering tastings and sample cocktails. Learn about agave spirits, sip and sample, meet producers, and connect with the local tequila/mezcal community.

    Does not include General Admission to the event. GA or VIP ticket must be purchased in addition for access.

  • BRING YOUR ACTIVATION TO THE FESTIVAL

    TACO FEST is the perfect opportunity for your brand to promote awareness, engage with potential customers, and boost sales.

    Sponsorship packages start at $3,500 for a 10x10 activation space and inclusion in festival marketing.

    We will build a sponsorship package based on your specific marketing goals, activation size / requirements and budget.

  • SPONSOR THE VIP LOUNGE

    If your brand offers an elevated experience or high quality product, the VIP Lounge could be the perfect opportunity to engage your target consumer.

    Contributing VIP Sponsorship starts at $1,500 + complimentary product or services for 1,000 attendees.

  • SPONSOR THE MAIN STAGE

    Support the arts by sponsoring the Main Music Stage that will showcase an exciting line up of local Latino musicians that will keep the crowd dancing all weekend long.

    Stage sponsorship starts at $8,000. Package includes options for naming rights to the stage, full banner wrap opportunity and a customized festival marketing package.

  • SPONSOR THE KIDS ZONE

    Align your brand with family friendly fun by sponsoring the kids zone!

    This opportunity is available for $10,000 either as a cash sponsorship or trade for providing activities such as rides, bounce houses, arts & crafts and other attractions and infrastructure of equal value.

    The kids zone sponsorship includes a marketing package with naming rights of the kids zone and branding / activation throughout this large area of the festival.

THE AGAVE SHOW -

THE AGAVE SHOW -

The Agave Show is a tasting experience within the festival where tequila, mezcal, and other heritage spirit brands from Mexico will be able to sample straight pours and signature cocktails to festival goers.